As much as you may want to live off the grid, we live in a digital world.
Our phone alarm wakes us up in the morning. We read the news from an app. We connect with our friends through social media. Order groceries, food, and snacks online. Reserve and pay for outdoor adventures through a website. Our smartphones are our maps, compasses, navigators, and means of communication. So, are you meeting your clients where they’re at?
In our introductory digital marketing series, you’ll quickly learn what tactics to use to grow your guiding business and how to use them. Our bite-size videos cover SEO, search and display ads, content marketing, and email/SMS marketing.
It’s simple. If most of us are online, that’s where you need to be. Digital marketing reaches a larger audience in a cost-effective and measurable way. It’s like word-of-mouth, but better.